The song was a hit in most of the European countries where it was released, peaking at number one in Sweden, Austria, Germany, Italy, the Netherlands and Belgium and number two in the UK. In France, the song was marketed twice: first in 1992, then in 1993 because the song was used in a TV advert for Tampax tampons (as it was in the UK in 1992), thus giving to the single a second career. According to Infodisc website, about 91,000 copies of the single were sold in France. It was also featured in the 1993 Bollywood film Baazigar.
“It’s My Life” was re-released in 1994 in Australia, following the success of “Sing Hallelujah”. It was covered by Grup Vitamin, famous Turkish parody group, as “İsmail” at Yandık Desene album in 1992 and Endoplazmik Retikulum one in 2015.